IN WITH THE NEW: Concealer

Welcome to my weekly featured ”IN WITH THE NEW” CLEAN SWAP! This week we are taking a closer look at Concealers.

I’m always fielding questions from clients and friends about how they can swap out some of their favorite products for safer, toxin-free options without a loss in quality, taste, or performance (depending on the product). Every week, I cover food, cosmetics, personal care, cleaning and laundry products, and even behavior, so if you enjoy these Clean Swaps, please follow me on Instagram and sign up for my 360° OF WELLNESS Newsletter (⬅️by clicking on this link to the left) so that you never miss a new one.

Concealer is an important part of our make up arsenal. Right ladies?

It’s primarily used to offset dark circles and the natural shadows that occur under the eyes, but also to highlight certain areas of the face (e.g., center of the nose or chin, forehead, and cheekbones).


As always, it comes down to what’s in it, so let’s break down one of the most popular ones on the market, Tarte, and figure out why it’s not a safe option, especially since you’re putting it on one of the most sensitive areas of your face, where the skin is thinnest and into which ingredients are absorbed most readily. So here are just some of the worst ingredients you will find in this (and most other concealers):

🚫 FRAGRANCE (or parfum) is a “catch-all” term that represents a complex cocktail of dozens of potentially harmful chemicals. Fragrance is an obvious ingredient in perfumes, colognes, and deodorants, but it's also used in nearly every type of personal care (and cleaning) product. Even products marketed as "fragrance-free" or "unscented" may contain fragrance along with a masking agent that prevents the brain from perceiving odor.

🚫 PHTHALATES You likely won’t see this on any ingredient label because it’s usually hidden within the category of Fragrance or Parfum. Phthalates have been linked to asthma, ADHD, breast cancer, obesity and type II diabetes, low IQ, neurodevelopmental issues, behavioral issues, autism spectrum disorders, altered reproductive development and male fertility issues.

🚫 HYDROXYCITRONELLAL is an odorant used in perfume. It has been linked to allergies and immunotoxicity. EWG rates it a 7 (on a scale from one to ten, with one being the safest and 10 being the most harmful).

🚫 PEG-10 DINETHICONE & CETYL PEG/PEG-10/1 DIMETHICONE otherwise known as “ethoxylated compounds,” which produce a carcinogenic byproduct is created called 1,4-dioxane, during processing. Traces of this carcinogen are found in many cosmetic and personal care products, even “natural” ones. 1,4-dioxane can be reduced or removed from a product via a vacuum-stripping process, but independent tests show that many manufacturers fail to do so.

READY for a CLEAN swap?🙋‍♀️



Touchup Skin Concealer Pen

Ditch your old concealer (or at least switch it out when you finish it off) and swap it for my new fave, Beautycounter Touchup Concealer Pen. It’s creamy, never “cakey,” and in short, one of the best concealers I’ve ever used. It’s as sheer or buildable as you need and provides flawless coverage for dark under-eye circles, pimples, and any other skin imperfections. In addition, it helps reduce the appearance of fine lines and photoaging, making skin look firmer, brighter, and instantly more even. Even though it has a brush applicator, I prefer to use a special concealer brush, which blends it perfectly.

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